Lead Designer
LDA design Group
Santa Monica, California
2014
The Third Street Promenade benefits from the energy and bold vision of Chilli Beans. The bright colors provide welcome interest to enliven the otherwise muted parade of storefronts that surround it. Chilli Beans has character in many wonderful ways that thrive in the Third Street environment: welcoming, creative, quirky and inclusive. Chilli Beans invests in a flagship quality store that reflects Santa Monica commitment to playful, inspiring, yet accessible design.
We were able to convince the strict Design Board of Santa Monica, CA to allow a bright, bold and innovative storefront design within a typically mundane criteria by developing a simple modular framework to achieve the aesthetic of a random pixelated gradient storefront.
