Bachelor's of Architecture Y4 Studio
Mobile Architecture Exhibit
Mercedes Benz has always been an innovator in the automobile industry and currently at the forefront of technology and safety, but Mercedes Benz does not exploit this in their advertising. A new Class of Mercedes Benz will jump start innovative advertising strategies. The Mobile Interface reflects the identity of Mercedes Benz while providing an environmentally friendly advertising unit to engage the public with the brand. And after its use as a marketing campaign, the architecture is redistributed into an afterlife of philanthropic uses and will continue to educate the younger generation about advances in technology.