Magic Fashion Show Wayfinding

Senior Designer
Cleanroom Inc.
Las Vegas, Nevada
June 2010

Magic Fashion Trade Event is one of the largest fashion trade shows in the country. Cleanroom transformed Mandalay Bay Convention Center with an all new Way-finding system for MAGIC and PROJECT. A simple black and white design contrasts with the convention center aesthetic and creates a bold contemporary look for the brands. The wayfinding graphics were a jumpstart in rebranding PROJECT and MAGIC identities, which they translated into their promotional collateral and website presence after the Las Vegas Show 2011.